Automating an entire motion design workflow.
MDKit v6 release video
Context
When I joined Vidsy, the motion design workflow was strong but the sheer scale of content production meant even small tasks multiplied into hundreds of clicks.
Creating compositions, adapting formats, ingesting freelancer projects, or prepping deliveries could take hours of repetitive work, leaving less time for the creative work and elevating content quality.
Create Comps tab: Sidebar open, help-text visible.
Role
- Mapped out workflow bottlenecks across internal and freelancer pipelines
- Designed the UX and feature architecture for a single unified toolkit
- Built the extension end-to-end with Bolt CEP, React, TypeScript, and ExtendScript
- Led rollout, documentation, and iterative improvements based on team feedback
Create Formats tab: Sidebar open, help-text hidden.
Solution
- One-click composition setup with correct naming, safe-zone guides, durations and dimensions
- Automated project ingest: relinking, folder cleanup, duplicate removal, and standardisation
- Rapid format adaptation and localisation tools for platform, language and safety-zone variations
- Delivery automation for audio stems, edit files, and archive-ready project exports
Internal Edits tab: Sidebar closed, help-text visible.
Impact
- Saved an estimated 800+ hours per year across the motion team
- Eliminated major workflow inconsistencies between internal designers and freelancers
- Cut out error-prone manual steps, improving speed and reliability
- Shifted time and energy toward creative decisions instead of admin