Context

When I joined Vidsy, the motion design workflow was strong but the sheer scale of content production meant even small tasks multiplied into hundreds of clicks.

Creating compositions, adapting formats, ingesting freelancer projects, or prepping deliveries could take hours of repetitive work, leaving less time for the creative work and elevating content quality.

Process

I built the Vidsy MDKit, a bespoke Adobe extension, to take the manual admin out of motion design.

It's fetures included:

• One-click project setup
  Generate compositions matching internal naming conventions with the correct aspect ratios, safe zones guides, and durations.
• Automated ingest
  Pull in freelancer projects, auto-relink assets, reorganize folders, and consolidate duplicates in seconds.
• Format and localization tools
  Instantly adapt compositions across platforms, languages, and safe zones.
• Delivery automation
  Export clean edits, audio stems, and archive-ready projects with a single click.

Just as important as the features was the design of the tool itself. With hundreds of potential actions, MDKit could have been overwhelming.

I spent significant time on UI and UX so it felt inviting, intuitive, and easy to navigate.

Search, inline help, and a clean layout ensured the tool empowered rather than intimidated.

Outcome

On average, MDKit saves the team over 800 hours of admin every year.

But the real impact goes beyond numbers: designers report being in a better mood and more creative, because the tool removed the work they dreaded most.

By cutting admin from hours to seconds, MDKit unlocked time and energy for craft, not clicks.