Context

Boxer is a lightweight After Effects extension designed to quickly wrap responsive boxes around text.

For it's launch, I wanted a promo that gave the tool personality, not just a screen recording of sliders.

It started with a simple idea:
What would Boxer look like in the real world?

Role

• Shaped the creative idea for how the promo should look and behave
• Designed the visual concept and animation style
• Modelled and animated the full promo piece, mixing 2D and 3D
• Prepared the final assets used for the launch across aescripts and socials

Solution

• Developed a fictional device, blending cues from vintage synths to retro gadgets to give the UI physicality
• Animated interactive elements, sliders, dials, lighting, to make the tool feel more tactile and engaging
• Structured the edit to communicate the tool's purpose quickly without relying on technical explanation
• Focused on giving the video polish and character so the product felt intentional rather than throwaway

Impact

• Helped Boxer stand out at launch, delivering a more memorable introduction than a standard feature demo
• Generated positive reactions across platforms, with viewers noting the unexpected level of craft for a simple plugin
• Supported early sales by boosting perceived value and giving the extension a clear visual identity
• Reinforced the hands on interactivity of the extension