Allan Raffel

Senior Motion Designer & Creative Technologist

Based in Scotland

I design motion and build the tools behind it.

I'm a motion designer and developer with over ten years of experience across campaigns, TV spots, 3D product visuals, and social content at scale.
From rendered output to interactive motion built for product and web.

I also build production tools. After Effects extensions that automate entire workflows, AI-powered captioning systems, and native desktop apps that streamline creative production.

The same instinct drives both.
Find the problem, solve it cleanly, and care about every detail along the way.

Overshoot

Case Study

01 / 09

Motion Design

An interactive guide to Disney's 12 Principles of Animation.

Disney's famous 12 Principles of Animation as an interactive website.

Each principle freatures its own meticulously designed SVG animation with controls that let you feel how the principle works in real time.
Built in SvelteKit with GSAP over a single weekend.

View Overshoot case study

MDKit

Case Study

02 / 09

Creative Technology

One toolkit. Over 1,000 hours saved per year.

When I joined Vidsy, the motion team was losing hours every week to repetitive setup, formatting, and delivery tasks.
I designed and built the MDKit: an After Effects extension that automates composition setup, project ingest, format adaptation, delivery and so much more from a single intuitive panel. It saves over 1,000 hours per year and became the backbone of the production pipeline.

View MDKit case study

Working at Scale

Case Study

05 / 09

Motion Design

From 5 Videos to 250 Deliverables.

A banking client needed a social campaign that could scale across platforms, markets, and product variants.
I built five core videos designed for reuse from the start, then adapted them across four additional aspect ratios, four languages, and a second variant with different messaging and CTAs.

View Working At Scale case study

Music Match

Case Study

04 / 09

Creative Technology

On-device music identification for a video production pipeline.

A native macOS app designed to identify which music track has been used in a finished video, even when it's buried under voiceover and sound effects.
Built with SwiftUI and ShazamKit. No internet, no API keys, no cost per use. Entirely on-device, entirely offline.

View Music Match case study

Showreel

Motion Design

Recent motion work across brand, social, product, and 3D.

A cross-section of recent work.
Brand campaigns, social content, 3D product visuals, and UI animation. A mix of client projects, freelance work, and independent experiments.

View more work on Vimeo

Selected Clients

Get in touch

I'd love to hear from you.

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