Allan Raffel

Creative Technologist. Motion Designer.

Based in Scotland

Everything I design should feel inevitable.
Ten years of knowing when it doesn't.

Creative technologist and senior motion designer.
Production tooling, motion craft and web development, all pointing the same way.

The tools are in daily use.
MDKit has automated the Vidsy motion pipeline for twenty-plus designers since 2022, now on its sixth major version, saving over a thousand hours annually.
Music Match, a native macOS app built in SwiftUI and ShazamKit, was adopted immediately and called the best tool the team had been given that year.

The motion work spans global brand campaigns, TV spots, 3D product visuals and interactive animation.
From a banking brief that turned five base videos into 250 deliverables across four languages to a same-day turnaround pitch to land a $65,000 campaign with a global beverage brand.

Web products and commercial tools ship under the same practice: SvelteKit, Next.js and Astro with GSAP alongside nine commercial After Effects extensions with thousands of downloads.
The brief is always the same.

Overshoot

Interactive Motion

Experiment

01 / 05

Motion principles brought to life through interactive web animation.

Disney's famous 12 Principles of Animation as an interactive website.

Each principle features its own meticulously designed SVG animation with controls that let you feel how the principle works in real time. Built in SvelteKit with GSAP over a single weekend.

View Overshoot experiment

MDKit

Motion Automation

Case Study

01 / 08

One toolkit. Over 1,000 hours saved per year.

When I joined Vidsy, the motion team was losing hours every week to repetitive setup, formatting, and delivery tasks.

I designed and built the MDKit: an After Effects extension that automates composition setup, project ingest, format adaptation, delivery and so much more from a single intuitive panel. It saves over 1,000 hours per year and became the backbone of the production pipeline.

View MDKit case study

Working at Scale

Large-Scale Motion

Case Study

02 / 08

From 5 Videos to 250 Deliverables.

A banking client needed a social campaign that could scale across platforms, markets, and product variants.

I built five core videos designed for reuse from the start, then adapted them across four additional aspect ratios, four languages, and a second variant with different messaging and CTAs.

View Working at Scale case study