Context

A banking client needed a social video campaign designed to scale across platforms, markets, and product variants.

What began as five core 9:16 videos ultimately had to support multiple formats, languages and variants, all while maintaining brand consistency and meeting tight delivery timelines.

Role

• Built the base videos with scalability as a first-class constraint
• Planned the production order to minimise rework and duplication
• Managed formatting, localisation, and variant creation across the campaign
• Tracked progress and delivery across a large matrix of outputs

Solution

• Created five core 9:16 videos as the single source of truth
• Adapted into four additional aspect ratios, producing 25 videos
• Localised all formats into four additional markets, resulting in 125 videos
• Produced a second variant of each video with different cards, messaging, legals and CTAs, resulting in 250 unique deliverables
• Used a detailed tracking spreadsheet to manage formats, languages, variants, and approval status

Impact

• Delivered 250 final video assets from just five base creatives
• Maintained visual and brand consistency across every format and language
• Avoided costly rework by structuring the project around reusable templates
• Established a repeatable approach for high-volume campaign production across markets