The Idea

I started .nook as a small, independent space to build the kind of After Effects tools I wanted but couldn't find.
Simple, focused utilities that solve one problem well, without bloat or friction.
Everything is free or pay-what-you-want, because useful tools shouldn't be paywalled.

How It Works

• Designed and built a collection of focused AE extensions including QuickFlip, Variations, Square Peg, Boxer, and others.
• Each tool is scoped to a single workflow problem with consistent UI patterns and documentation across the collection.
• Distributed through aescripts, plugin play and gumroad with a transparent, community-friendly pricing model.
• Managed the full product lifecycle: concept, design, development, documentation, distribution, updates, and community support.

What I Learned

Building and shipping indie tools taught me more about product thinking than any day job.
Pricing, distribution, user trust, knowing when to stop adding features. Thousands of downloads and a steady community of repeat users.