One toolkit to automate an entire motion design pipeline.

MDKit v6 release video

Context

When I joined Vidsy, the motion design workflow was strong but the sheer scale of content production meant even small tasks multiplied into hundreds of clicks.

Creating compositions, adapting formats, ingesting freelancer projects, or prepping deliveries could take hours of repetitive work, leaving less time for the creative work and elevating content quality.

Create Comps tab: Sidebar open, help-text visible.

Create Comps tab: Sidebar open, help-text visible.

Role

  • Workflow analysis
  • UX design
  • Full-stack development (Bolt CEP, React, TypeScript, ExtendScript)
  • Rollout and documentation
Create Formats tab: Sidebar open, help-text hidden.

Create Formats tab: Sidebar open, help-text hidden.

Solution

  • Built one-click composition setup with correct naming, safe-zone guides, durations, and dimensions.
  • Automated project ingest: relinking, folder cleanup, duplicate removal, and standardisation across internal and freelancer files.
  • Created rapid format adaptation and localisation tools for platform, language, and safety-zone variations.
  • Added delivery automation for audio stems, edit files, and archive-ready project exports.
  • Designed the UX as a single unified panel so the entire workflow lives in one place.
Internal Edits tab: Sidebar closed, help-text visible.

Internal Edits tab: Sidebar closed, help-text visible.

Impact

MDKit has saved over 1,000 hours per year across the motion team.

It eliminated the inconsistencies between internal designers and freelancers, removed the most error-prone manual steps in the pipeline, and became the backbone of Vidsy's motion production process.

I continue to maintain and extend it based on team feedback.