Context

Vidsy secured a rare, last-minute opportunity to pitch to a senior marketing stakeholder at a global beverage brand.

With the call scheduled for the following morning and no existing campaign assets to work from, the challenge was to create high-quality pitch films in a single day that clearly demonstrated creative capability, brand understanding, and execution speed.

Role

• Pulled off existing work to focus entirely on the pitch
• Responsible for creating two complete pitch videos within a single working day
• Sourced and interpreted brand guidelines independently
• Owned creative execution from initial concept through final delivery

Solution

• Researched the brand's visual language, tone of voice, typography, and colour system using publicly available guidelines and references
• Combined limited product photography with carefully selected stock footage and music to build cohesive narratives
• Reworked flat product shots inside After Effects, adding lighting, texture, shadow, and depth to elevate them into usable hero visuals
• Applied motion design techniques aligned with the brand's existing style to ensure the films felt authentic, not speculative

Impact

• The pitch films were presented to a senior marketing stakeholder the following morning
• Feedback was extremely positive, with particular emphasis on quality given the one-day turnaround
• The strength of the work helped secure a $65,000 campaign for Vidsy
• Demonstrated the ability to move quickly without compromising craft, and deliver under extreme time constraints